Why Alterna ? With a reputation built on innovative ingredients and state of the art , researched driven formulas Alterna has been setting hair care industry standards since1997.  contious of the envoirment and our health . What they put into there products is just as important as what they leave out. They strive to be FREE of ; sulphates , parabons , gluten , phthalntes , sodium chrloride , synthetic colour , DEA , TEA , paraffin , mineral oil , petroliam and PABA .  

caviar

The science of skin care for hair. Turn back the hands of time . Super- charged ingredients including caviar extract to restore strength , vibrancy , shine and elasticty for healthier more youthful looking hair. Age proof your hair with products that repair and prevent the effects of heat , enviromental and chemical aging . Restart hair looks which looks younger after just one use << New text box >>